ILLIT Unveals the Promotion Calendar for “MAMIHLAPINATAPAI”
On April 6, ILLIT released the official promotion calendar for “MAMIHLAPINATAPAI,” laying out the full sequence of comeback content for the first time. The schedule confirmed the arrival of the “GRWM” concept on April 7, “FREE RIDER” on April 14, the highlight medley on April 21, the campaign film on April 23, “IT’S ME” concept photos on April 24, MV teasers on April 27 and 28, and the release of the album and music video on April 30 at 6 PM (KST).
Beyond organizing the upcoming stages, the calendar reinforced the idea that the comeback would be divided into clearly separated visual and musical phases. After the “PAW PAW” stage, the group began shaping a more defined promotional narrative, with each update building anticipation for the next.
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