LE SSERAFIM releases “CELEBRATION” and begins the new “PUREFLOW pt.1” era

LE SSERAFIM released “CELEBRATION” on April 24, 2026, at 1 PM KST, as the lead single from their second studio album “PUREFLOW pt.1”. In Brazil, the release arrived at 1 AM on the same day. The track was released ahead of the full album, which is scheduled for May 22, 2026, also at 1 PM KST.
Source: Weverse

The song officially opens a new era for the group formed by Kim Chaewon, Sakura, Huh Yunjin, Kazuha and Hong Eunchae. According to Source Music, “CELEBRATION” talks about the moment when someone accepts change, finds the strength to move forward and recognizes that their own journey is also worth celebrating.
Source: Weverse

The release of “CELEBRATION” was accompanied by an official music video on the HYBE Labels YouTube channel, increasing anticipation for “PUREFLOW pt.1”. The video was released as part of the album’s promotional campaign and connects the track to the broader concept of the era, which focuses on growth, transformation and facing one’s own fears.
Source: HYBE Labels

Before the official release, LE SSERAFIM had already unveiled the teaser “CELEBRATION BEGINS,” showing the members gathered in a celebratory setting with a party-like atmosphere, cake, confetti and a more symbolic visual tone. The preview helped introduce the mood of the song before the single arrived.
Source: Girl Group Stan

The #TimeToCelebration campaign was also used to expand the promotion of the track. The campaign invited fans and brands to share moments of celebration, connecting the song’s concept to personal experiences, small victories and major milestones. According to Girl Group Stan, the campaign had already reached millions of views and hundreds of thousands of posts with the hashtag before the song’s release.
Source: Girl Group Stan

In addition to the main version, music platforms also began listing alternative versions of “CELEBRATION,” including Sped Up ver., Slowed + Reverb ver., Instrumental and Karaoke ver. The official release link page brings together the main track, remixes, downloads and streaming options on platforms such as Spotify, Apple Music, YouTube Music, Amazon Music, Deezer and Tidal.
Source: LE SSERAFIM official links page

According to the credits listed by Genie, “CELEBRATION” includes production by Softest Hard, Pär Almqvist, 13, “hitman” bang, Alexis Duvivier, Victor Cossement and Dannie Fite. The credits also list Kim Chaewon and Huh Yunjin among the names credited for the song’s lyrics/composition.
Source: Genie

With “CELEBRATION,” LE SSERAFIM officially begins the rollout for “PUREFLOW pt.1,” the group’s second full-length album and their first major studio project since “UNFORGIVEN.” The single serves as the entry point for an era centered on maturity, vulnerability and strength built through the act of facing fear.
Source: Weverse